Ford Offers 0-percent Financing on Escape Hybrid
Ford Motor Co. is offering 0 percent financing on the Ford Escape Hybrid for the first time ever.
Buyers in California and Washington, D.C., can finance the Escape Hybrid for no interest for 60 months. The offer begins Wednesday and runs through April 3.
California and Washington, D.C., are Ford's two hottest hybrid markets, Ford spokesman Dan Bedore said.
"They're hot markets, but sometime you need to put your efforts where they're most likely to have success," Bedore said.
Ford is spending more money on both advertising and discounting the Escape Hybrid this year. In addition to a new television campaign featuring Kermit the Frog, Ford also is offering incentives of up to $1,000 on the Escape Hybrid.
The 0-percent offer cannot be combined with any of those other incentives.
Sales of the vehicle have been slower in some markets than once expected, particularly the New York region, dealers and other sources have said. Ford is fine-tuning the Escape Hybrid's distribution patterns.
But the 0-percent offer is "not about weakness," Bedore said. California and Washington, D.C., are markets " where we can really do well with the Escape Hybrid."
AutomotiveNews
Buyers in California and Washington, D.C., can finance the Escape Hybrid for no interest for 60 months. The offer begins Wednesday and runs through April 3.
California and Washington, D.C., are Ford's two hottest hybrid markets, Ford spokesman Dan Bedore said.
"They're hot markets, but sometime you need to put your efforts where they're most likely to have success," Bedore said.
Ford is spending more money on both advertising and discounting the Escape Hybrid this year. In addition to a new television campaign featuring Kermit the Frog, Ford also is offering incentives of up to $1,000 on the Escape Hybrid.
The 0-percent offer cannot be combined with any of those other incentives.
Sales of the vehicle have been slower in some markets than once expected, particularly the New York region, dealers and other sources have said. Ford is fine-tuning the Escape Hybrid's distribution patterns.
But the 0-percent offer is "not about weakness," Bedore said. California and Washington, D.C., are markets " where we can really do well with the Escape Hybrid."
AutomotiveNews
posted by Ottawa Gas Prices | 6:19 PM
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